GPM Agency
Specialist Link Building & Digital PR for Competitive Industries
We help SaaS, iGaming, fintech and other ambitious brands earn relevant editorial placements through competitor research, publisher vetting and targeted outreach. Guest posting is one tactic in that mix, used when it fits the gap.
Publisher Sites
Experience
Served
Niches
Figures as of September 2026, per GPM Agency.
Publisher qualification
We don't choose publishers by DR alone
A high domain rating on a commercially saturated site is not a strategy. GPM Agency’s publisher vetting methodology asks whether a placement can actually support rankings, trust and referral traffic, and whether it would still look defensible after an algorithm update.
Every site is reviewed before outreach, and sites that fail the screen are not used. The list comes from competitor research and direct relationships, not a marketplace feed.
The bars illustrate weighting in the review, not scores for any named publisher.
Competitor-gap methodology
Every campaign starts with the gap, not a package
Before we recommend a single placement, we map the referring domains your competitors hold that you don't, then work out which of those are realistic, relevant and worth pursuing.
Map the competitors
We identify the 3–5 domains actually competing for your target SERPs and pull their referring-domain profiles.
Find the gap
Domains linking to two or more competitors but not to you become the opportunity set, filtered for relevance rather than raw counts.
Qualify publishers
Each candidate runs through the 10-point publisher screen: traffic, history, editorial quality, outbound hygiene and placement context.
Build the plan
You get a prioritised outreach list with realistic targets, either as the free analysis or as the full campaign roadmap.
Services
Link building and digital PR, not a guest-post marketplace
Eight commercial offerings. Combine them around a competitor gap, not a volume package.
Editorial Link Building
Placements on publishers that still edit, not warehouses that accept anyone.
View serviceGuest Posting
Manual outreach, you approve the site and the article before anything goes live.
View serviceNiche Edits
Contextual inserts on pages that already rank and already attract traffic.
View serviceDigital PR
Brand mentions and coverage that support both links and entity signals.
View serviceInternational Link Building
Local-language publishers across 40+ markets, written by native speakers.
View serviceiGaming Link Building
Operator and affiliate placements where generalist agencies usually stop.
View serviceWhite-Label Link Building
Your brand, our fulfillment. Outreach, placement and reporting, unbranded, with NDAs on request.
View serviceAI Search Visibility
Mentions and citations that help models describe your brand accurately.
View serviceIndustries we know
Competitive markets need a different publisher map
SaaS
Category pages, comparison results and review sites where buyers actually research tools, not generic blogs with a software tag.
SaaS link buildingiGaming
Licensing, affiliate compliance and thin publisher pools. Relationships matter more than a shared guest-post list.
iGaming link buildingFintech & Finance
YMYL scrutiny. Editorial history and outbound hygiene decide whether a finance link helps or hurts.
Fintech link buildingCrypto & Web3
Most mid-tier publishers reject crypto. The remaining quality pool is small and needs a penalty-aware screen.
Crypto link buildingProcess
From gap analysis to live URLs
Research
Analyse the website, current link profile and competitors before outreach starts.
Strategy
Identify realistic authority opportunities, not a DR shopping list.
Publisher qualification
Every candidate publisher is evaluated against our ten-factor methodology before outreach.
Outreach
Manage publisher communication, negotiation and briefing.
Placement
Coordinate content and editorial placement. You approve before it goes live.
Reporting
Transparent campaign reporting: live URLs, anchors, dates and publisher notes.
Case studies
Campaigns with a starting point, a method and an outcome
Client names are withheld. Results below are from existing GPM campaign write-ups.
+120 referring domains
Tech SaaS campaign over 12 months. Guest posting and editorial placements.
Read case study Anonymised · iGamingTop 3 on target keywords
Operator campaign using specialist iGaming publisher access.
Read case study Anonymised · Crypto+85% organic traffic
Affiliate site: 45 guest posts and 12 niche edits over 8 months.
Read case studyAdditional verticals
Other verticals we already work in
Campaigns we also run, using the same publisher vetting methodology.
CBD & cannabis
A restricted niche most agencies avoid. Direct publisher relationships that accept this content with genuine editorial standards.
Health & wellness
Publishers with identifiable authors and no thin-content history.
Home & DIY
See the home and DIY case study.
40+ languages
Covered by international link building.
How engagements work
Scoped to the gap, priced for the niche
Packages on the pricing pageare starting points. Final scope is set after the gap analysis, because a SaaS campaign and an iGaming campaign never cost the same, and pretending otherwise is how placements end up on the wrong publishers.
Free gap analysis
Competitor referring-domain map with realistic opportunities. No obligation.
Scoped proposal
Publisher shortlist, placement mix, timeline and fixed pricing before anything starts.
You approve everything
Publisher and draft sign-off before anything goes live. Removed links get replaced.
Live-URL reporting
Every placement reported with URL, anchor, date and publisher notes.
Questions
Straight answers before a proposal
See the link gap before you buy placements
Share your URL and target market. We map competitor referring domains and tell you which opportunities are realistic, with no obligation to proceed.